Cerotti e Fasce FIR - Dr. Protec

The participation in MARCA by BolognaFiere & ADM 2026 represents a moment of great significance for the world of Private Label and, in particular, for the Dr. Protec brand. During the event, Bericah S.p.A., the company that develops and manufactures Dr. Protec brand products, was selected among the finalists of the MARCA AWARDS – Best Copacker Profile in the Personal Care category, receiving recognition that rewards its industrial reliability and the strength of its manufacturing model. An achievement that reinforces Dr. Protec’s positioning as a non-food private label brand built on solid industrial foundations, designed to meet the needs of Modern Retail and end consumers.

DR. PROTEC AL MARCA BY BOLOGNAFIERE & ADM 2026

The presence of Dr. Protec at MARCA 2026 takes place within a highly relevant context for the Private Label sector. The Bologna exhibition confirms itself as the main meeting point between retailers, industry, and copackers. A place where relationships, strategies, and development models for the Private Label market are built.

✅ THE LEADING TRADE FAIR FOR PRIVATE LABEL

MARCA by BolognaFiere & ADM is currently the only trade fair in Europe where the Organized Modern Retail sector and manufacturing partners exhibit within a truly collaborative framework, covering the entire Private Label value chain. In this context, the quality of the copacker plays an increasingly central role, becoming a key factor for the credibility and continuity of private label brands.

BERICAH AND DR. PROTEC AMONG THE MARCA AWARDS FINALISTS

AWARD "BEST COPACKER PROFILE" - PERSONAL CARE CATEGORY

Within the event program, the MARCA AWARDS represent one of the most significant highlights of the exhibition.

The Best Copacker Profile award is dedicated to companies that stand out for industrial reliability, organizational quality, and their ability to operate as strategic partners for Modern Retail.

The selection of Bericah and Dr. Protec among the finalists (3rd place) and the recognition received demonstrate the strength of an industrial path focused on quality, compliance, and production continuity. A result that, while positioned within a ranking, primarily reflects an overall evaluation of the company’s business model.

WHY RECOGNITION OF THE COPACKER IS A VALUE FOR THE DR. PROTEC BRAND

For a brand like Dr. Protec, the recognition received represents a direct and tangible value. The quality of the copacker is in fact one of the key elements that determine the strength of a Private Label project. Production reliability and continuity for Modern Retail Modern Retail today requires private label brands not only to be price competitive, but also to ensure:

continuity of supply
consistent quality standards
the ability to respond to market needs

The recognition received at MARCA 2026 confirms that Dr. Protec can rely on a reliable manufacturing structure, capable of supporting the brand’s development over time. Quality, safety, and controlled processes throughout the supply chain Product safety and regulatory compliance are essential elements. The industrial model behind Dr. Protec is based on controlled processes and a structured supply chain—factors that were specifically recognized in the Best Copacker Profile category. The Private Label market is undergoing a significant transformation: the copacker is no longer just an executor, but a strategic partner in building brand value.

From product to industrial model Today, the difference is not determined only by the product on the shelf, but by the manufacturer’s ability to ensure:

consistency over time
adaptability to retailer requirements
a long-term industrial vision

Dr. Protec was developed within this model, with the aim of offering reliable, accessible non-food solutions built according to rigorous industrial standards.

FIR BANDAGES AND PLASTERS BY DR. PROTEC: INNOVATION AND WELL-BEING IN PRIVATE LABEL

Alongside the lines dedicated to protection and safety, Dr. Protec presented three solutions at the Marca Awards 2026 that are increasingly in demand in the retail channel.

FIR (far infrared) bandages
FIR (far infrared) plasters
Cooling effect plasters

FIR technology and value for the consumer FIR devices are designed to reflect body heat in the form of far infrared rays, promoting a localized sense of well-being and supporting everyday use in both sports and home settings. Dr. Protec FIR bandages and plasters meet the needs of comfort-conscious consumers by offering:

ease of use
fit and adaptability
integration into a daily wellness routine

A proposition aligned with Modern Retail needs Within the Private Label context, FIR solutions represent a growing category, capable of combining perceived innovation with accessibility. Thanks to a structured and reliable production chain, Dr. Protec is able to support Modern Retail with products developed according to quality and continuity standards, in line with market expectations.

THE ROLE OF THE COPACKER IN NON-FOOD PRIVATE LABEL

The Private Label market is undergoing a significant transformation: the copacker is no longer just an executor, but a strategic partner in building brand value. From product to industrial model Today, the difference is not determined only by the product on the shelf, but by the manufacturer’s ability to ensure:

consistency over time
adaptability to retailer requirements
a long-term industrial vision

Dr. Protec was developed within this model, with the aim of offering reliable, accessible non-food solutions built according to rigorous industrial standards.

AN AWARD THAT STRENGTHENS THE RELATIONSHIP BETWEEN DR. PROTEC AND RETAIL

The recognition received at MARCA 2026 helps strengthen the trust-based relationship between Dr. Protec and its Modern Retail partners. Being supported by a copacker awarded for its industrial reliability means being able to rely on a solid foundation, capable of supporting brand development and responding effectively to market needs.

TRUST, SOLIDITY AND LONG-TERM VISION

In a context where Private Label is increasingly focused on value, service, and quality, Dr. Protec positions itself as a brand built on recognized industrial foundations, capable of supporting retail in the challenges of an ever-evolving market.

A LOOK AT THE FUTURE OF PRIVATE LABEL

The recognition received at MARCA 2026 represents for Dr. Protec not a final achievement, but a further step in a path of growth and consolidation. A path that looks to the future of Private Label with the goal of continuing to offer reliable solutions, developed in collaboration with a solid and recognized production chain.

DO YOU WANT TO LEARN MORE?

Write to commerciale@bericah.it or call us at +39.0444.240522 to speak with our Customer Service team. We are available to provide information, high-resolution images, flyer mockups, product sheets, technical data sheets, or support for integration into your management system.

Add FIR plasters and bandages to your offering to provide your customers with an innovative, safe, and high-quality product!

Dr. Protec SERVICE NOTICE: DELIVERIES DURING THE WINTER HOLIDAY PERIOD 2025/26

DR. PROTEC STRENGTHENS ITS POSITION THANKS TO THE RECOGNITION RECEIVED AT THE MARCA AWARDS 2026